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Welcome to the Highland's free E-commerce Advice Site
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The site is designed to give e-commerce advice to individuals, companies and organisations wanting to get started with an online business, or improve their current Internet e-commerce presence. So if you want, or have a simple one page web site, e-commerce site, e-shop, Internet retail site or a B2B site(business to Business), we can provide e-commerce advice that we hope will make this daunting area easier and more effective for your business.

 

 
Recognising the ongoing e-commerce commitment PDF Print E-mail
Written by Administrator   
Thursday, 24 September 2009 15:48
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Even in the planning stages of an e-commerce project, it is important to
understand how the website will be maintained on a day-to-day basis. There are
also various marketing and security issues that need to be taken into account.
 
Site maintenance
Changes in product details, product ranges, special offers, up-to-date
advertisements and sales information will all need to be maintained throughout
the life of the site. In addition, you should consider redesigning the site on a
periodic basis in order to improve the features offered to customers and keep the
site looking fresh.
Last Updated on Wednesday, 09 December 2009 13:35
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Making an e-commerce site easy to use PDF Print E-mail
Written by Administrator   
Thursday, 24 September 2009 15:09
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The ease with which a customer is able to use an e-commerce site is an
important part of its success. It's also an important part of your online brand
image.
There are three elements of the shopping process that influence how easy and
enjoyable the customer finds it to shop on an e-commerce site - the store layout,
shopping cart and payment software.
 
Last Updated on Wednesday, 09 December 2009 13:36
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Implementing e-commerce PDF Print E-mail
Written by Administrator   
Thursday, 24 September 2009 15:39
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Planning for e-commerce
The key tool for delivering e-commerce services is your business website. This
must be specified, designed, hosted and maintained.
 
Specification
The website specification should clearly identify what the site is trying to achieve
and how its various components will contribute to this. An understanding of the
intended user audience is required for both technical and marketing purposes.
Last Updated on Wednesday, 09 December 2009 13:35
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Identifying e-commerce opportunities PDF Print E-mail
Written by Administrator   
Wednesday, 23 September 2009 15:48
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There are several different ways you might use e-commerce in your business.
 
Direct sales
Many businesses use e-commerce for the direct selling of goods or services
online. For some businesses such as those selling software or music, the actual 
sale and delivery of goods can be made online. However, for most the supply of
 

goods will continue to require a physical delivery.

Last Updated on Wednesday, 09 December 2009 13:36
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