Additional E-commerce advice

Remember - you get what you pay for. Choose proven

e-commerce software with proper security that is capable of handling your business

growth. Make sure that the supplier is successful enough to still be

around in a few years’ time.

Not everything can be sold online. If you can’t buy it

by telephone, it probably won’t sell over the net. But it is surprising just

what does work.

The world wide web is huge, but you can be successful by

being different. Maybe you can present a range of specialist products

that is hard to find elsewhere.

One problem when selling online is fraud. Don’t get things

out of proportion, there are problems with any business and no-one has

managed to entirely eliminate shoplifting yet. Unfortunately it’s true that

foreign orders from some countries seem to be much more likely to be

fraudulent than others. If in doubt, stick to ones from Western Europe

and North America. To help avoid fraudulent orders look out for these

indicators of fraud:

• They tend to use the most expensive shipping method available

• They tend to choose the most expensive products

• They tend to use free email addresses such as Yahoo or Hotmail.

In addition you can check whether an order is fraudulent by

asking for a fax of a copy of the back strip of the credit card; asking for

proof of name and address to be faxed; or you can telephone to make

sure that the number is genuine. Most fraudsters give up at the first

hurdle and you don’t hear from them again. If you use a payment service

such as SagePay or Worldpay, this normally provides some standard antifraud

measures.

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