Convince visitors transactions are safe
Convince visitors transactions are safe
Once upon a time, customers needed convincing that the internet
was a safe place to shop. Internet novices still need that reassurance.
But most people nowadays have shopped online at least once. They take
it for granted that buying online is safe - but they still need to be
persuaded that it’s safe to buy from you. Here are some tips for
convincing both groups.
Whether you deliver electronically or by carrier snail mail you
face the same initial challenge. You need to establish trust. Customers
cannot look around your premises to see how you store goods, how much
dust is on them or whether your staff play frisbee with CDs. In a physical
store, they can chat to the owner and look around. If they can see what they
want on a shelf then they know it’s in stock and in reasonable condition.
You have to try to achieve the same confidence from your buyers.
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