There are two ways of getting people to visit your ecommerce site from search
engines. ‘Natural’ or ‘organic’ listings are the results which the search
engine itself has determined are most relevant to the search. ‘Pay per
click’ or ‘sponsored’ listings are advertisements which appear when
certain specified words have been searched for. The merchant pays each
time a searcher clicks on an advert. The good news is that everyone who
comes to your site by either method is probably searching for the stuff
that you sell.
Eighty percent of users do not look beyond the first page of
search engine results. That means if your site is not on the first page,
you will hardly be noticed. So make sure at least one page on your
ecommerce site -preferably your home page - is set up as described
here, to give yourselfthe best possible chance of getting noticed.
These should be frases you think customers will use to search for a product
or service like yours. Avoid single words like ‘shoes’ or very broad terms like
‘ironmongery’. There will be so many sites in these kinds of category that
you will be very unlikely to get ranked on the first or second pages. Don’t
try to cover too many phrases on a single page. If you need to target
Good search engine results
