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Marketing your E-commerce website
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If your great idea is ever to be profitable, people have to know about it.
So creating an online store is not enough on its own - just as getting a
business telephone number and expecting it to ring is not realistic. To
attract visitors to your web site and convert them to customers you have
to market the site. Here is some advice on how you can persuade
prospects to visit your site.

 
The best days to send a marketing or ecommerce sales email to your contacts
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The best days to send a marketing or sales email to your contacts has been proven to be Tuesday and Wednesday.

Tuesday / Wednesday = Increased Response

Studies conducted by online research analysts have shown that the best days to perform a mail-out to your e-commerce customer list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.

On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We've actually experimented with this, and received the best results by sending out emails at around 2-3pm on a Wednesday.

 
 
Does your web address makes sense?
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It’s worth spending some time thinking about your web site
address (URL). Ideally it will be easy to remember, stand out from the
crowd and communicate your message. It should be the same as your
company name, or include it; and should preferably start with the letter
‘A’, so that it comes near the top of alphabetical lists. Finding one that is
suitable will take some time and probably a lot of investigation, as many
good URLs have already been taken.
 
Have your special offers and fastest moving goods on your entry page.
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Nothing succeeds like success. You need to grab customers and

start taking their orders at the earliest possible point. Your top sellers

and best offers will always have the greatest appeal.
 
Start with your existing marketing.
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Make sure your web site address is on your existing brochures, advertising,
business cards and company letterhead. Wherever you promote your
company name, promote your web address as well.
 
 
Concentrate on search engines.
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Search engines are the number one source of new web site
visitors, so it’s worth investing some time in learning about them. That
is why the whole next tips section is devoted to the subject.
 
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