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- The most common misconceptions about owning an ecommerce business.
- Is ecommerce profitable?
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- How much will it cost to set up a site for selling on the net?
- What security risk does trading online involve?
- Can I compete with the big online companies?
- What one thing can impress buyers?
- What are the key things to turn browsers into buyers?
- How should people promote their E-commerce website?
- How can you take credit card payments on the internet?
- Tips to Improve Your E-commerce Website
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- Home
- E-commerce Advice
- E-commerce FAQ's
- The most common misconceptions about owning an ecommerce business.
- Is ecommerce profitable?
- Should merchants maintain their own sites?
- How much will it cost to set up a site for selling on the net?
- What security risk does trading online involve?
- Can I compete with the big online companies?
- What one thing can impress buyers?
- What are the key things to turn browsers into buyers?
- How should people promote their E-commerce website?
- How can you take credit card payments on the internet?
- Choosing e-commerce shopping cart software
- Marketing your website
- The best days to send a marketing or ecommerce sales email to your contacts
- Have your special offers and fastest moving goods on your entry page.
- Market offline.
- Show your appreciation for recommendations.
- Use email marketing.
- Remember existing customers.
- Provide some additional value at your site.
- Learn from the success of others.
- Use a commercial referral scheme.
- Find websites that are complementary to yours and offer mutual links.
- Measure everything you do
- Spend carefully on web advertising.
- Use forums and newsgroups.
- Concentrate on search engines.
- Start with your existing marketing.
- Does your web address makes sense?
- Good search engine results
- Avoid the scam where a supplier offers you “guaranteed top rankings”.
- Consider concentrating on smaller search engines.
- Manually submit your pages to your target search engines.
- Don’t build your site using frames.
- Act natural.
- Get as many links to your pages as possible from other relevant sites.
- Repeat the key phrases at least four times near the top of your web page.
- Include the key phrases early in the title tag.
- Try a pay-per-click (PPC) advertising programme.
- Test the phrases you choose.
- Choose two or three key phrases.
- Turning browsers into buyers
- If possible, provide ways that customers can ask for more information.
- Provide the most comprehensive information on your products that you can.
- Make your promises and guarantees clear and unequivocal.
- Keep your ecommerce site up to date.
- Provide good searching.
- Keep it simple.
- Make it easy to recognise what it is that you sell.
- Do make it easy to find your products and services.
- You don’t have to use Flash, large images, front doors or other gimmicks.
- Do not ask them to log in or supply any details before they can look at your products.
- Avoiding abandoned shopping carts
- Upsell in your cart and after they have ordered.
- Be available
- Remember customer service is key
- Experiment with your E-commerce website.
- Explain your security and encryption process.
- Explain your guarantee and returns policy and describe your terms and conditions
- Communicate your shipping costs early in the transaction.
- Keep your site simple and easy to use.
- Most importantly, build trust and more trust.
- E-commerce Pricing and promotion
- Don’t under-price
- Analyse the value of your offering to customers.
- If you make a special offer, make sure that it really is special.
- Get customers to return to your online store.
- Try to find ways of reducing price for those who are very price conscious, at a cost to them.
- Understand how customers behave in your market
- Email electronic coupons
- Use vouchers or coupons
- Use the power of also bought
- Try to add values rather than discount
- Convince visitors transactions are safe
- Put some pictures of staff and your premises if you can
- Present customer endorsements
- Use your existing credentials
- Offer alternative ordering and payment methods
- All of the big boys do it
- Encryption is the key
- Buying online is no riskier than many personal transactions
- Buying online is as safe as buying by mail order
- Credit card companies protect buyers
- Join a professional scheme
- Reassure visitors that you are real
- E-commerce and the Law
- E-commerce rules and regulations
- In conclusion, turn these burdens into benefits
- Comply with the rules on sending email
- Privacy matters
- Allow for disabled visitors - it’s the law
- Offer a 7 day return option
- Comply with the EU distance selling directive
- Remember your jurisdiction
- Charge the country VAT rate if you exceed the country VAT threshold
- EU business that are exempt from tax
- Understand tax on shipping
- Get your VAT registration right
- E-commerce shipping and distribution
- E-commerce customers care
- Treat customer complaints as an opportunity, not a problem
- Treat customer complaints as an opportunity, not a problem
- Remind everyone in your organisation that you are one company
- Review your service continually
- When a mistake happens, correct it at the highest level
- If there are any problems, like out of stock items or a problem with delivery, tell the customer immediately and take full responsibility.
- Image is an issue when a customer has never met you
- Look for every opportunity to personalise your service
- Go multi-channel
- Keep the customer informed
- Once customers place an order with you, send an immediate acknowledgement that you have received it
- Don’t talk about it, do it
- 10 E-commerce advice tips to retain new customers
- Additional E-commerce advice
- Tips to Improve Your E-commerce Website
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